Systems thinker. Brand Strategist. Cultural Connector.

I blend storytelling, regenerative thinking, technology and mindfulness.

My Mission

I am on a pursuit to bridge people, cultures, and ideas through thoughtful communication and intentional experiences.

Born in Moscow, shaped by New York, and rooted in California, I bring global fluency to every collaboration — pairing big-city drive with West Coast mindset.

Today, I co-lead VESNA, a digital design and storytelling studio.

I’m en educator who makes complex ideas accessible.

A connector who builds bridges between people and disciplines.

An explorer driven by curiosity, culture, and deep listening.

Expertise

  • I bring 5+ years of qualitative research experience in academia, with a focus on political economy, blockchain ethnography, regenerative finance (ReFi) movement & global studies.

  • I write both academic and public-facing content exploring the politics of blockchain and regenerative finance (ReFi).

  • I have taught multiple university level courses as well as given public lectures (online & in-person) on globalization and regenerative technology. I also speak at conferences, moderate panels on web3 & climate change and co-hosted a podcasts.

  • I have 4+ years of experience coordinating events and working in the nonprofit sector.

Experience

ReFi DAO & ReFi Podcast

I contributed to ReFi DAO’s content guild where I write newsletters (ReFi Roundups) on web3 and climate developments. In Spring 2024, I served as a co-host of the ReFi Podcast Season 4: Regeneration Nexus.

Go Global Agency

As a partnerships lead and account manager, I empowered purpose-driven brands through influencer marketing. I also assisted with agency’s business development, sales and content goals.

World Economic Forum (WEF) Crypto Sustainability Coalition

I served on the WEF’s working group on web3 and climate action. As the result of 6+ months of interviews with ReFi industry leaders and experts and survey data collection, we published a white paper on blockchain for scaling climate action.

UC Santa Barbara & Blockchain Acceleration Foundation (BAF)

Being a graduate student, I do research and fieldwork of regenerative systems and climate tech. As a Teaching Assistant, I prepare teaching materials, lead three weekly upper division discussion sections of 20 students each (in person and remotely), grade and track records of approximately 100 students a quarter. As an instructor at UCSB Extension School, I developed and taught a multidisciplinary and critical course on blockchain as a social force in society. As an impact fellow at BAF, I organized and hosted online educational events with the leaders of Web3 and ReFi.

Blockchain at UCSB & Graduate Student Association

2019-2021 (Santa Barbara, CA)

At Blockchain at UCSB, I was responsible for developing and organizing educational and marketing materials for club events. While at GSA, I developed email and social media campaigns for 3000+ graduate students and the university, as well as organized graduate student events of over 400 people.

United Nations & Global Citizen

2017-2018 (New York, NY)

I was involved in the international organizations and non-profit work. At the UN, I attended and covered high-level UN meetings, side events, informal consultations, and wrote reports on UN meetings. While at Global Citizen, I managed, composed, scheduled social media campaign posts with the reach of over 80K daily users as well as compiled and edited monthly donor reports for major foundations and individual donors.