Systems thinker. Brand Strategist. Cultural Connector.

I blend storytelling, regenerative thinking, technology and mindfulness.

My Mission

I am on a pursuit to bridge people, cultures, and ideas through thoughtful communication, authentic partnerships and intentional experiences.

Born in Moscow, shaped by New York, and rooted in California, I bring global fluency to every collaboration. My unique approach lies in pairing big-city drive with West Coast mindset.

I help purpose-driven founders and creatives get clear on their message, connect with the right people, and bring their ideas to life through strategic storytelling and intentional gatherings.

Learn more about my creative studio and communications consultancy, Regen Within.

I’m an educator who makes complex ideas accessible.

A connector who builds bridges between people and disciplines.

An explorer driven by curiosity, culture, and deep listening.

Expertise

  • I shape messaging for early-stage brands, nonprofits, and creative agencies — from narrative strategy and brand decks to podcast intros and event positioning. Recent work includes communications for ReFi, Web3, and social impact projects. I focus on the human experience and their stories.

  • I curate and host intentional gatherings — from university colloquiums and book clubs to business mixers, tech conferences and speaker events. I currently produce community events with Ventech and women business networking in Santa Barbara.

  • I connect mission-aligned people and projects — supporting sponsorships, speaker outreach, and co-branded collaborations. Past work includes partnership strategy for creative studios and local impact initiatives.

  • I bring 5+ years of qualitative research experience in academia, with a focus on political economy, blockchain ethnography, regenerative finance (ReFi), and global studies.

  • I’ve taught university-level courses and delivered public lectures (online and in-person) on globalization and regenerative technology. I’ve also moderated panels on Web3 and climate, spoken at conferences, and co-hosted a podcast.

Selected Projects

Regen Within

2024-present (Santa Barbara, CA + remote)

My communications studio and creative consultancy for values-driven founders and brands. We focus on growth through human-centered storytelling and collaborations for industries “on the edge”: web3, regeneration, alternative wellness.

Ventech Board Member

2025-present (Santa Barbara, CA)

Overseeing event planning and marketing for the hub for business and technology innovation in the Central Coast region.

ReFi DAO & ReFi Podcast

2023-2025 (remote)

I contributed to ReFi DAO’s content guild where I wrote newsletters (ReFi Roundups) on web3 and climate developments. In Spring 2024-Summer 2025, I served as a producer and co-host of the ReFi Podcast Season 4: Regeneration Nexus.

Go Global Agency & VESNA Agency

2024-2025 (Los Angeles + Santa Barbara, CA)

As a partnerships lead and account manager, I empowered purpose-driven brands through influencer marketing. I also assisted with agency’s business development, sales and content goals.

World Economic Forum (WEF) Crypto Sustainability Coalition

2022-2023 (San Francisco, CA + remote)

I served on the WEF’s working group on web3 and climate action. As the result of 6+ months of interviews with ReFi industry leaders and experts and survey data collection, we published a white paper on blockchain for scaling climate action.

UC Santa Barbara & Blockchain Acceleration Foundation (BAF)

2018-2022 (Santa Barbara, CA)

As a graduate student, I did research and fieldwork of regenerative systems and climate tech. As a Teaching Assistant, I prepared teaching materials, lead three weekly upper division discussion sections of 20 students each (in person and remotely), graded and tracked records of approximately 100 students a quarter. As an instructor at UCSB Extension School, I developed and taught a multidisciplinary and critical course on blockchain as a social force in society. As an impact fellow at BAF, I organized and hosted online educational events with the leaders of Web3 and ReFi.

Blockchain at UCSB & Graduate Student Association (GSA)

2019-2022 (Santa Barbara, CA)

At Blockchain at UCSB, I was responsible for developing and organizing educational and marketing materials for club events. While at GSA, I developed email and social media campaigns for 3000+ graduate students and the university, as well as organized graduate student events of over 400 people.

United Nations & Global Citizen

2017-2018 (New York, NY)

I was involved in the international organizations and non-profit work. At the UN, I attended and covered high-level UN meetings, side events, informal consultations, and wrote reports on UN meetings. While at Global Citizen, I managed, composed, scheduled social media campaign posts with the reach of over 80K daily users as well as compiled and edited monthly donor reports for major foundations and individual donors.